Transformation doesn't happen in silence. I document mine every week.
The Rebel Onion
All design, AI output, storytelling, and structure by Martin Casado
A weekly newsletter documenting transformation, one layer at a time
The Rebel Onion Newsletter
Every Friday, I publish The Rebel Onion—a multimedia newsletter exploring what it means to become who you're meant to be. Each week peels back another layer: art, video, writing, and the messy truth of transformation in real time.
This isn't theory. It's documentation. Week 37 of a planned 100-week journey.
Read The Rebel Onion →
Fridays with Goodman
Complete design (cover, spine, back, interior images) & writing by Martin Casado
A Striving Artist, a Good-man and the Universal Principles at Play
Fridays with Goodman Book
Co-authored with Dr. Larry Goodman, this book chronicles over a decade of Friday morning conversations that shaped how I think about creativity, struggle, and what it means to build a life worth living.
Written during my years as a struggling artist, it's about the relationship between mentor and student, and the principles that emerged from hundreds of hours of honest conversation.
CTA: Get the book on Amazon →
Bless the Nest
Complete design (cover, spine, back, interior images) and writing by Martin Casado and Ashley Martin—created in our humble beginnings
Bless the Nest Co-written book
33 Tiny Studio Living Tips for a Striving, Loving Relationship
My wife Ashley and I wrote this book in a 400-square-foot studio apartment in South Florida. It's part survival guide, part love letter to the early years when you're building something together with nothing but ambition and each other.
Illustrated with our cartoon heads and photos from our actual tiny space.
CTA: Get the book on Amazon →
Music
Former singer/songwriter
I released my first album in Spanish in 2004 in Ecuador, then an English album in 2011 in Miami with a producer friend. Both albums I wrote—just me, a simple guitar, and whatever melody came through. The music industry is brutal. I would've loved to just be a songwriter, but that's not how it worked out.
So I kept writing anyway. Some ideas need melody, not paragraphs. Singer-songwriter stuff born from feelings and life experiences—a release for me more than anything else.
Lately, I've been experimenting with AI-generated music for lyrics I've written, pushing what's possible when you combine human storytelling with new tools. I've also taught myself to create music videos, because if you're going to make something, might as well see it through.
It's all on YouTube if you're curious.