Restaurant Branding · Los Angeles

Where a cartoon dog became a cult brand.

Gizmo's Cereal Bar came to Nitram with a concept, a name, and a mascot. What they needed was a complete visual identity that could live on walls, menus, signage, and social — and feel like it belonged in LA from day one.

The logo was built around Gizmo himself — a hand-crafted character mark that carries personality without explanation. The typography was set to match: bold, slightly irreverent, impossible to mistake for a chain. Every element was designed to work at ceiling scale just as well as on a paper cup.

The result is a brand that became the room. Walk in and you know immediately where you are.

Brand identity · Character design · Signage · Environmental graphics